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Livestream

32-Hour Mega Livestream

Monetizing Real-World Fandom

We onboarded the merchandise store Hantujah.id into TikTok Shop and ran 32 consecutive hours of in-house livestreaming across eight days — turning passive offline sports fans into active online buyers.

  • 32

    Livestream Hours

  • 8

    Consecutive Days

  • 1

    In-house Studio

  • 3x

    Live Shopping Conversion

Monetizing Real-World Fandom

From the campaign