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Livestream
32-Hour Mega Livestream
Monetizing Real-World Fandom
We onboarded the merchandise store Hantujah.id into TikTok Shop and ran 32 consecutive hours of in-house livestreaming across eight days — turning passive offline sports fans into active online buyers.
32
Livestream Hours
8
Consecutive Days
1
In-house Studio
3x
Live Shopping Conversion





